Jamie ferreira

AD / CD
Dunkin Donuts was launching mobile ordering in their app, which was big news for them but old news to their competitors. To launch the biggest operational addition to Dunkin Donuts since the Drive-Thru, we knew we had to do something big. So we did a launch campaign. Literally.

To promote the speed of DD’s new On-the-Go app, we created the World’s Fastest Dunkin’ Run integrated campaign. It was aptly described as “bonkers” by Adweek, and quickly gained over 11MM views while increasing new app users by 44%. Oh, and we set a world record in the process.

Awards:
Clio Sports Gold, Integrated campaign
London Int’l, Branded Content
Cannes - 2 Film Lions Shortlists,
Mobile Lion Shortlist, 2 Promo Lions
Shortlists.
Global Smarties, Best in show
MIXX Awards

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A Never-Say-Never attitude is the philosophical filament that connects NFL players and the people who make GMC vehicles. To bring this shared value to life, we asked a few NFL legends to share legends of their own, their Never Say Never moments.

They’ll surprise you. And some even made NFL legends cry. Heck, never say never.

AD / CD
We created a hidden camera series denying people of basic services they’ve come to expect in every day life to promote one of JetBlue’s core values of always putting the customer first. This campaign points out the facepalmingly obvious — yet empowering — statement: If you wouldn’t take it on the ground, don’t take it in the air. Duh.

AD / CD
There are certain unspoken rules that go along with being a
Boston Bruins fan. Break them at your own risk.

Awards:
One Show - Gold, Silver & Bronze Pencils / Merit
Communication Arts - Advertising Annual
Addys - National
2009 TBS Funniest Commercials of the year
2010 TBS Funniest Commercials of the year
ADWEEK Ad of the day
New England Hatch Awards - Gold, Silver, Broze
 
Featured On: 
ESPN Sportscenter
ESPN First Take
ESPN The Magazine
NY TIMES - Sports
FOX Sports
Sports Illustrated
Yahoo!
NHL.com
Boston Globe
CREATIVITY
AD-Age

AD / CD
Just because you’re 35,000 feet above humanity doesn’t mean your flight should be devoid of it. JetBlue realized this and refocused their entire customer experience around the traveler as a person, not a passenger.

JetBlue was looking for a rallying cry, and they got one in three simple words: You Above All.

/ CD
Everyone’s a critic when it comes to Super Bowl ads.  So to gauge public opinion of Super Bowl ads, we created Brand Bowl.  By monitoring Twitter on Super Bowl Sunday, we identified the most and least liked aired spots on that day.

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Who loves music? The youth. And Buick wanted to reintroduce themselves to a newer, younger audience to shed the perception that Buick is an older person’s car. The Harmon Kardon speakers that are in the reinvented Buick Regal convey every ounce of music as it was meant to be heard.

In essence, they sonically capture and communicate the entire creative process. Hence, that’s exactly what this mini-doc does by featuring the band Hellogoodbye creating, recording, and releasing an original song in two days, on a roadtrip in a Buick. Then playing its debut through the HK speakers in all their glory.

AD / CD
For the grand opening of the seal exhibit at the NEAQ, they wanted to promote these adult mammals as the true athletes they are. All while on a pup-sized budget.

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Partnering with many technology, production and content creators, we created original content for Buick targeting new audiences and thus more brand appeal.

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It can be hard to make standout work for an already loved brand. So instead of trying to outdo ourselves, we got crazy with the truth. Zappos’ exceptional customer service is at the core of their DNA. And their customers love them for it.

So, we recorded actual Zappos customer service calls with real customers and brought our favorite calls to life. Sometimes, creativity is not about exploring far and wide, but about finding truth and puppeteers.

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Partnered with many technology, media and content creators, we created original content for GMC that positioned them as the worlds toughest truck brand.

AD / CD
Truth in Engineering is a microsite dedicated to the introduction of the newest innovation born into the Audi family. The Audi R8.

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The redesign of buick.com was to combat the stereotype of Buick being an old persons car.  The new site was as innovative and approachable as the all new Buick brand itself.

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Envision is a microsite created to introduce the newest addition to the Buick family. 

An abbreviated list of great brands that I’ve had the good fortune to work with over the years.

AD / CD
We won the Foxwoods pitch by demonstrating  all there was to do at Foxwoods besides gaming.  And we blogged about it for 48 hours straight.  This is the teaser video we sent to the clients. When they clicked on the end frame of the teaser video, they were brought to our blog, foxwoods48.com.  The actual work follows.

Journey to Incredble
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There were some fascinating stories of how certain technologies in the all-new GMC Sierra came to be.  So we brought those stories to life in an immersive web experience.

Canyon Experience
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When you introduce an all-new mid-sized pick up, you have to demonstrate it’s abilities for everywhere.  So we built a site demonstrating every feature, in every terrain.

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Firefighters are at a greater risk of getting cancer than any other profession. Danny Soto, a longtime New Jersey firefighter, knows that all too well. When Danny came to MSK with advanced colon cancer, he wasn’t alone. All his firefighting brothers at Hoboken Ladder Company One came, too. And, while Danny was getting the treatment needed to save his life, they all committed to getting colonoscopies in support of his recovery.

We were so inspired by their actions that we wanted to tell Danny’s story and help educate all firefighters about the real danger facing them every day — one that has nothing to do with fire.

We created Ladder Up. A program dedicated to pre-screening awareness for all firefighters. Because Cancer threatens not only firefighters lives, but their life’s mission as well. Our mission was to help save both.

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noun\ə-ˈbis\ the bottomless gulf, pit, or chaos of the old cosmogonies.  Or, a smattering of work not produced.  But possibly worth sharing.  Possibly.