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The all-new Audi R8 pushes the performance envelope as the most powerful Audi production car ever built.  The R8 is a supercar and the site experience needed to reflect that.  
“Never follow” is at the core of the Audi brand DNA and positions Audi as an automotive innovation leader.  
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The “Greater Than” campaign was a conquest campaign to position Audi as greater than any of it’s competitors.  
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